adidas Basketball: LVL3
Agency: Kamp Grizzly
With high school basketball teams from all over the country flocking to Las Vegas for the annual NIAA tournament, adidas Basketball wanted to provide the attendees with a safe space to hang out in Sin City.
Taking over the amphitheater at The Cosmopolitan the Kamp Grizzly team created a one-of-a-kind brand experience. A full sized court was installed and adidas trainers were brought in for daily clinics at one end, with a 360 degree dunk cam at the other, where attendees could show off their skills, in the latest adidas basketball shoes. With appearances by adidas basketball players like James Harden and Damian Lillard, the kids were given a chance to play against their heroes. A recovery station was set up where attendees could learn how to rehab themselves in between games and enjoy NormaTec compression technology while they played NBA2K. The event culminated in a dunk contest and concert by Big Baby DRAM and others. With over 4500 attendees, the event was a huge success and had a broad reach beyond Sin City, getting coverage from a variety of media outlets, including Hypebeast and Complex.
“Best Two-Story Environment” at the 2017 Experience Design and Technology Awards
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