adidas Originals: AdiColor

Agency: HappyLucky

Tasked with creating the Fall/Winter campaign for adidas Originals’ most iconic collection, the creative and production teams worked to come up with an inspired solution to showcase the apparel. Working with a limited budget and timeline the teams quickly pulled together creative solutions to execute a fun shoot, creating assets that would pop across retail, social and digital platforms. Juco Photo was brought in for their singular color sensibility and the creative team dreamed up monocromatic sets to highlight that seasons collection.

Clear communication between stakeholders was key to confirming location, talent and set decor, while making sure the project delivered on time and in budget.