adidas Running: Alpha Edge Assets

Agency: HappyLucky

When adidas needed a set of assets for their revolutionary new 3D printed running shoe they approached their trusted partner HappyLucky. With a tight timeline the team concepted, scouted and cast the talent in less than two weeks. Lucky enough to to get Kenneth Cappello behind the lens, the shoot came together seamlessly and the assets were in market less than a month after the team was briefed.