adidas Originals x Life is Beautiful

Agency: Corso Management Group

Approached by adidas to create a unique festival experience centered around art, culture, and customizable fashion, the team reached out to NYC street artist Adam Lucas to create an immersive environment and artwork for customizable t-shirts for attendees.

From concept to execution I worked closely with the creative and production teams to ensure a smooth load in and installation. A ground up build was required for the space and the team worked tirelessly to get the walls up and ready to be painted on site. Liaising with the app developer and the artist a custom interface was created for attendees to select artwork and create their shirts. Staying hyped in a parking garage can be tough but training the brand ambassadors to get excited about the brand and the concept was easy and attendees eagerly waited in line.