adidas Athletics: ZNE

Does your hoodie have a soundtrack? With a design inspired by the pulse of an athlete the ZNE collection needed an equally thumping campaign. The team shot Von Miller working out in the off season, capturing his heartbeat, which inspired Mike WILL Made-It’s beat, and YG provided the lyrics. After weeks of scheduling conflicts and a looming deadline, the team shot each contributor on a separate set with a tight crew. Logistically challenging, yes, but creatively rewarding, without a doubt.