Intel Inside: Global Internal Brand Relaunch

Agency: Manifesto Agency

As Intel approached its 50th year of business they wanted to celebrate the innovation and technology that their brand and employees had helped drive forward. With the concept of “Intel Inside Makes Amazing Experiences Possible Outside”, the Manifesto team was challenged with creating a global brand experience to bring employees out of the factories and offices, and give them an opportunity to experience the amazing technology that they made possible. We created three custom shipping containers, each stocked with a futuristic VR experience, unreleased tech like SpiderBots and an Edison-driven, interactive motorcycle helmet, not to mention a wide array of 6th gen powered tablets and wearables deployed to campuses around the world.

As the Account Supervisor, I worked directly with the client leading up to and during the activations to ensure a smooth event series. As the lead on the Asia leg of the tour I was the liaison between the client and the production team on dozens of events throughout the region.

2016 - Event Marketer: Ex Award, Best Mobile Marketing Tour